Before You Hit Send: Key Considerations for Guest Speaker Requests





Securing a great guest speaker for your event can make all the difference in creating a memorable and impactful experience for your audience. However, crafting a successful guest speaker request requires careful planning and attention to detail. 

In this article, we will discuss the key considerations to keep in mind before sending a guest speaker request, to maximize your chances of securing a great speaker for your event.

Understand Your Audience

The first step in crafting a successful guest speaker request is to understand your audience. You need to identify their needs, interests, and goals for attending the event. Understanding your audience will help you to identify potential speakers who have the expertise and experience to address their needs.

Identify Potential Speakers

Once you have a clear understanding of your audience, you can start researching potential speakers who are a good fit for your event. You can start by reviewing the speakers who have presented at similar events in your industry, as well as searching for experts in your field online. 

Look for speakers who have a strong track record of engaging audiences, and whose topics align with the needs of your audience.

Personalize Your Request

When reaching out to potential speakers, it is important to tailor your request to their specific expertise and experience. Highlight the reasons why they would be a great fit for your event, and explain why their topic is relevant to your audience. Personalizing your request shows that you have done your research and increases the likelihood of a positive response.

Provide Event Details

To secure a guest speaker, you need to provide them with clear and detailed information about your event. This includes the date, time, and location of the event, as well as the expected size and demographics of the audience. Make sure to provide context about the event and the goals you have for the speaker’s presentation.

Discuss Compensation

When requesting a guest speaker, it is important to be clear on any compensation or benefits they will receive. This includes the honorarium, travel expenses, and lodging. Discussing compensation up front can avoid any confusion or miscommunication later on.

Be Professional

Crafting a successful guest speaker request requires a professional approach. Ensure that your request is free of grammatical errors, and that you explain the value of the opportunity clearly. Make sure to include your contact information, and encourage the speaker to reach out with any questions or concerns.

Follow Up

After sending your request, it is important to follow up in a timely manner to ensure the speaker received it. This provides an opportunity to discuss any further details or questions they may have, and to solidify your working relationship. Follow up can also help to keep the speaker engaged and excited about the opportunity to present at your event.

Conclusion

Crafting a successful guest speaker request requires careful planning and attention to detail. By understanding your audience, identifying potential speakers, personalizing your request, providing event details, discussing compensation, being professional, and following up, you can maximize your chances of securing a great speaker for your event. 

With the right approach, you can create a memorable and impactful experience for your audience, and establish valuable connections within your industry.