Business Introduction Letter [FREE SAMPLE]

Learn how to write a business introduction letter. Use our sample business introduction letter as a template for your introduction letter.

Sample 1 – Business Introduction Letter

[Your Company Name]
[Your Address]
[City, State ZIP Code]
[Your Email]
[Your Phone Number]


[Recipient Name]
[Company Name]
[City, State ZIP Code]

Dear [Recipient Name],

I am writing to introduce [Your Company Name], a leading provider of [products/services offered]. We have been in business for [number of years] and are dedicated to delivering high-quality products and excellent customer service.

Our mission is to [company mission]. We pride ourselves on [company values].

We believe that our [products/services] can greatly benefit your business and we would like to offer you a [discount/complimentary service]. If you are interested in learning more, please don’t hesitate to contact us at [phone number and email].

Thank you for considering [Your Company Name]. We look forward to the opportunity to work with you.


[Your Name]
[Your Title]
[Your Company Name]

Sample 2 – Business Introduction Letter

Your Name
Name of Company
Address of Company
City, State, Zip Code


Name of Receiver
Name of Restaurant
Address of Restaurant
City, State, Zip Code

Dear Name of Receiver:

I represent Name of Company as the head of Public Relations. We are a full-service bakery that offers a wide variety of goodies from simple sugar cookies to elaborate wedding cakes.

We have learned from NAME of MUTUAL CONTACT that your restaurant does not make its own desserts but purchases them from local bakeries.

I would like to introduce you to some of our specialties and request that you consider purchasing your baked goods from us in the future.

We have won awards at the local farmers market and state fair for apple pie, black forest cake and apricot strudel. Our prices are competitive and we believe your clientele will enjoy our products and come back for more.

Our extensive menu includes vegan, vegetarian and gluten-free items, and with solar power running all of our equipment, we have a sustainable carbon footprint.

I will visit your restaurant next week and bring along some samples of items that we believe will enhance your menu.

If you have any questions or suggestions feel free to call me at PHONE NUMBER or send me an email at EMAIL ADDRESS.

Thank you for your time and attention. I look forward to meeting to you in the near future.

Best regards,

Signature of Sender
Printed Name of Sender

Frequently Asked Questions (FAQs)

1. What is a business introduction letter?

Answer: A business introduction letter is a document that formally introduces a business or organization to potential clients, customers, or partners. It outlines the products or services offered, the company’s mission and values, and how it can benefit the recipient.

2. Why is a business introduction letter important?

Answer: A business introduction letter is important because it allows a company to make a strong first impression and provide key information about its products or services to potential clients or partners. It can also help to establish a professional relationship and open the door for future communication or business opportunities.

3. How should a business introduction letter be formatted?

Answer: A business introduction letter should be formatted in a professional and easy-to-read manner. It should include the date, the recipient’s name and address, a formal greeting, an introduction of the company and its products or services, and a call to action or next step.

4. What should be included in the body of a business introduction letter?

Answer: The body of a business introduction letter should include information about the company, such as its history, mission, and values, as well as the products or services it offers and how they can benefit the recipient. It should also include contact information and a call to action or next step for the recipient to take.