How to Write a Business Reference Request Letter for a Client Testimonial

In this guide, I’ll provide a detailed, step-by-step approach on how to write an effective business reference request letter for a client testimonial, complete with a customizable template and practical tips from my personal experiences.

Key Takeaways

  • Personalization is Key: Always tailor your letter to fit the individual client’s experience with your service.
  • Clarity and Brevity: Be clear about what you are asking for and why it is important.
  • Guidance Helps: Providing a structure or prompts can make it easier for clients to provide useful testimonials.
  • Show Appreciation: Express gratitude for their time and their business.
  • Follow-Up: Politely following up can increase your chances of receiving a testimonial.

Step 1: Personalize Your Introduction



Start with a personal greeting and a brief mention of how you have interacted with the client. This not only sets a warm tone but also shows that you value the relationship.

Example: “Dear [Client’s Name], I hope this note finds you well. I’ve been thinking back on our project last month and how enjoyable it was to collaborate with you.”

Step 2: State Your Purpose

Be direct and clear about why you are writing. Mention how their feedback is valuable and can help prospective clients understand the benefits of working with you.

Example: “I am reaching out to kindly ask if you would be willing to provide a testimonial about your experience with us. Your perspective could greatly assist others who are considering our services.”

Step 3: Make It Easy for Them to Provide Feedback

To increase the likelihood of your client writing a testimonial, offer to simplify the process for them. This could be through providing a template or bullet points they might cover.


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Suggested Points:

  • Describe the problem you faced before hiring us.
  • How did our service help solve your problem?
  • What specific results have you seen from our collaboration?
  • Would you recommend our services to others?

Step 4: Express Gratitude and Flexibility

Acknowledge that they are busy and express your gratitude for their time and consideration. Let them know there is no pressure, and they can write as much or as little as they feel comfortable with.

Example: “I understand you have a busy schedule, and I greatly appreciate you taking the time to consider this request. Please feel free to write as much or as little as you wish.”

Step 5: Provide a Clear Call to Action

Tell them exactly how they can send their testimonial to you and provide a gentle deadline, if necessary.

Example: “If you decide to provide a testimonial, please feel free to email it to me at [Your Email] by [Date]. If you need more time, just let me know, and we can adjust accordingly.”

Step 6: Close with Courtesy

End your letter on a warm, polite note. Offer them the opportunity to contact you if they have any questions or need further information.

Example: “Thank you again for considering this request. I’m looking forward to hearing from you, and please do not hesitate to reach out if there’s anything you need from my side.”

Template for Requesting a Client Testimonial

Dear [Client’s Name],

I hope this message finds you well. Following our recent successful collaboration on [Project Name/Service Provided], I have been reflecting on our work together and the outstanding results we achieved.

As we strive to continuously improve our services and assist others in understanding the benefits and outcomes of our work, I am reaching out to ask if you would consider providing a testimonial about your experience with us. Your insights could greatly assist potential clients in making informed decisions.

If you are willing, here are a few points you might consider including:
– Your initial challenge or need.
– How our service helped address this challenge.
– The outcomes or improvements you’ve observed.
– Your overall impression and whether you would recommend our services.

Please feel free to provide your feedback in any format that is convenient for you, and if you prefer, I can also send a more structured format to guide your response. We greatly value your time and input, so there is absolutely no pressure—any brief statement would be immensely appreciated.

Should you choose to contribute, please send your testimonial to [Your Email] by [Date]. Of course, if you need more time, feel free to let me know.

Thank you once again for your consideration and for the wonderful opportunity to work together. I look forward to your response, and please do not hesitate to contact me if you have any questions or further needs.

Warm regards,

[Your Name]
[Your Position]
[Your Contact Information]

Frequently Asked Questions (FAQs)

Q: What should I include in a business reference request letter for a client testimonial?

Answer: In my experience, it’s crucial to personalize the letter, explain why you value their specific feedback, and provide a simple guideline or template to make it easy for them to respond. I always ensure to express genuine gratitude and offer flexibility in how they can submit their testimonial.

Q: How can I ensure my request for a client testimonial is well-received?

Answer: I’ve found that maintaining a professional yet friendly tone and clearly stating the positive impact their testimonial could have on my business helps in getting a positive response. Additionally, acknowledging their busy schedule and being appreciative of any amount of time they can provide has been key.

Q: How long should the testimonial request letter be?

Answer: Based on my past successful requests, keeping the letter concise and to the point works best—usually a single page. I aim to strike a balance between providing enough context to be clear and respectful of the client’s time.

Q: Should I follow up if I don’t get a response to my testimonial request?

Answer: Absolutely, I always send a polite follow-up if I haven’t heard back in two weeks. It’s a gentle reminder of the request, and it often helps in getting a response as it shows I value their feedback highly.

Q: Can I provide a template or examples to make it easier for the client to write their testimonial?

Answer: Yes, and I often do this. Providing a simple template or a few bullet points on topics they might cover can significantly ease the process for them and improves the chances of receiving a comprehensive and helpful testimonial.

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