How to Write a Business Reference Request Letter for a Client Testimonial

A client testimonial is a powerful marketing tool for any business. It’s a way to showcase your company’s strengths and achievements to potential customers. However, getting a client to provide a testimonial can be challenging.

One way to encourage clients to share their positive experiences with your business is by sending a business reference request letter. In this article, we’ll guide you on how to write an effective business reference request letter for a client testimonial.

Start with a Salutation

Begin your letter by addressing the recipient. Use their full name, or if you don’t know their name, use a generic greeting such as “Dear Customer.” It’s essential to show that you have taken the time to personalize the letter.

Introduce Your Business

In the first paragraph, introduce your business to the recipient. Explain what your company does, the services or products you offer, and what sets you apart from your competitors. 

This introduction helps the recipient understand your business and its strengths, making them more likely to provide a positive testimonial.

Explain the Purpose of Your Letter

In the next paragraph, explain why you are writing the letter. Be clear about your intentions and what you hope to achieve. Let the recipient know that you value their opinion and would appreciate their feedback.

Request the Testimonial

Now that you have explained the purpose of your letter, it’s time to make the request. Ask the recipient if they would be willing to provide a testimonial for your business. 

Be specific about what you want them to include in their testimonial. For example, you could ask them to talk about their experience with your company, the quality of your products or services, or how you helped solve their problem.

Offer Assistance

In the next paragraph, offer assistance to the recipient. Let them know that you are available to answer any questions they may have or provide additional information about your business. This offer of assistance shows that you are committed to making the process as easy as possible for the recipient.

Provide Contact Information

In the final paragraph, provide your contact information. Include your email address, phone number, and any other relevant contact information. Encourage the recipient to contact you if they have any questions or if they would like to discuss the testimonial further.

Close with a Thank You

End the letter by expressing your gratitude for their time and consideration. Thank them for their business and support. This closing gesture shows that you appreciate their time and value their opinion.

Business Reference Request Letter for a Client Testimonial Template

[Your Name]
[Your Company Name]
[Your Company Address]
[Your City, State Zip Code]
[Your Phone Number]
[Your Email Address]


[Client’s Name]
[Client’s Company Name]
[Client’s Company Address]
[Client’s City, State Zip Code]

Dear [Client’s Name],

I hope this letter finds you well. As a valued client of [Your Company Name], I am writing to request your feedback in the form of a testimonial for our business. 

We greatly value your opinion and would be honored to feature your testimonial on our website and marketing materials.

As you know, [Your Company Name] is committed to providing exceptional [services/products] to our clients. We believe that your experience with our business would provide valuable insights to potential customers.

If you are willing to provide a testimonial, we kindly request that you speak to the following points:

  • Your experience working with our business
  • The quality of our [services/products]
  • How we helped you solve your problem

We understand that you may be busy, so we are happy to provide any assistance you may need. Please do not hesitate to contact us if you have any questions or need additional information.

Thank you for your time and consideration. We greatly appreciate your business and support. We look forward to hearing from you soon.


[Your Name]