Writing a Marketing Proposal Letter [with Sample]

Writing a marketing proposal letter is not only an outstanding way to inform other businesses about what kinds of products and services you may offer, but to gain new business in general. 

It’s a great opportunity to let other companies and organizations know why they should use your products and services to enhance their own business. 

The secret is to ensure that you specifically address the letter to the correct party that ultimately makes decisions so it won’t get tossed aside and lost in the shuffle of other random mail.

1. Use Proper Formatting

Because you’re attempting to encourage new business growth, it’s in your best interest to ensure this letter is as close to perfect as possible. Triple-check your grammar and spelling for any errors.

In fact, the way in which you create this important letter could ultimately be the difference between gaining new clients or losing potential business. In other words, a poorly written letter could actually harm your company in the end.

Use proper formatting by including the date, the company’s address, and the authoritative individual who makes the decisions.

It’s always best to use the formal name of the individual, such as ‘Mr. Ben Smith’. This implies respect and that you recognize their accomplishments and hard work given their position in the company.

2. Create A Captivating Opening Paragraph

The opening paragraph should inform the readers why they need your products or services as well as be captivating.

Use a compelling opening statement since it needs to pique the reader’s interest right away and avoid getting tossed out with other junk mail.

For instance, informing people how to save money is always a good idea to talk about. No matter what the economic climate, most people always want to know how to save their hard-earned dollars.

3. Tell People How Your Products Or Services Can Save Them Money Or Time

Ideally, the second paragraph of your proposal letter should highlight the benefit of what you have to offer.

How can your service or product increase their business or save them money? Point out the details about why your products and services can make their life easier.

By showing that your company has a specific way to solve their problems, you’ll create an opportunity to grab the attention of the reader and make them start considering the advantages of what you have to offer.

Another great trick to writing an effective letter is to break the content down into smaller paragraphs overall.

Most people don’t like to read lengthy paragraphs. Shorter paragraphs that get straight to the point work better.

4. List The Qualifications Of Your Company

Make sure you include the qualifications of your company. Describe how stylish and welcoming your facilities are if they need to physically come to your location.

Talk about your outstanding staff and how helpful they are or well trained. By providing a brief background regarding your company along with the quality level of your staff, it will make the entire organization seem more equipped to do what you claim it can do.

Here is a good example of a marketing proposal letter:

Sample Marketing Proposal Letter

Marketing Experts Inc
4430 Marketing Drive
Rockford, MD  31101
Attn: Ms. Kathy Hughes

Dear Ms. Hughes:

Are you looking for a new and better way to spend your company’s resources on gathering new business leads every week?

Our organization understands how difficult and frustrating it is to make numerous cold calls day after day that lead to very little interest overall.

Every thriving business needs solid leads each and every week in order to survive and grow. Since you are such a high-profile marketing agency, you have a golden opportunity to expand and reap bigger profits.

Exact Leads, Inc. has been assisting companies and other organization like yours for more than 8 years. Our company enables businesses to stop implementing unsuccessful methods like cold calling or direct mailing in order to gain new leads.

Our solid leads are derived from Internet questionnaires that certain companies have already responded to and are interested in.

Basically, these are potential clients who have specifically shown a keen interest in your products or services and are simply waiting for you to contact them.

Our experienced staff is quite knowledgeable and always goes the extra mile on behalf of our customers.

We are very selective about who we hire to handle our business, which is why we’ve chosen only the finest people available to work for our organization in order to best serve our clients.

At Exact Leads, Inc., we know how valuable you are to the livelihood of our own organization and therefore take your needs and concerns very seriously. Great customer service is our top priority.

If you’re fed up of begging for leads that will potentially boost your business, Exact Leads, Inc. is here to help. Our leads are fresh and come straight from the Internet every day.

Contact us today to take your business to a whole new level while saving a great deal of money along the way.


Ben Jackson
CEO Of Exact Leads, Inc.
(302) 555 – 4433

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