Writing a Business Sales Request Letter for a Product Demo

A business sales request letter is an essential tool for securing a product demo with a potential client. It is a formal letter that is used to request a meeting or demonstration of a product or service. 

In this article, we will provide a step-by-step guide on how to write a business sales request letter for a product demo.

Research the Company:

The first step in writing a successful sales request letter is to research the company you are targeting. Learn about their products, services, and target audience. Understanding their business will help you to identify how your product can meet their needs.

Choose the Right Contact:

Identify the right contact person in the company to whom you should address the letter. It could be a sales manager, a purchasing officer, or any other relevant person who has the authority to make a purchasing decision.

Create a Catchy Subject Line:

The subject line of your email should be attention-grabbing and relevant to the content of the email. A well-crafted subject line will increase the chances of your email being opened and read by the recipient. For example, “Request for Product Demo for [Company Name]”

Begin with a Polite Greeting:

Your opening paragraph should start with a polite greeting that includes the recipient’s name and title. For example, “Dear Mr./Mrs. [Recipient’s Name],”

Introduce Your Company and Product:

Provide a brief introduction of your company and the product or service that you are offering. Include the benefits of your product and how it can meet the needs of the recipient’s company. Keep the introduction short and to the point.

Request for a Product Demo:

After introducing your company and product, request a product demo or meeting. Clearly state your request, including the date, time, and location. Provide several options for the recipient to choose from, to increase the likelihood of scheduling a meeting.

Provide Your Contact Information:

Include your contact information, such as your phone number, email address, and website. Make it easy for the recipient to contact you and learn more about your product.

Thank the Recipient:

Close your letter with a polite thank-you message, expressing appreciation for the recipient’s time and consideration. End the letter with a professional closing, such as “Sincerely,” or “Best regards,” followed by your name and signature.

Business Sales Request Letter for a Product Demo Template:

[Your Name]
[Your Company Name]
[Your Address]
[City, State ZIP Code]
[Phone Number]
[Email Address]


[Recipient’s Name]
[Recipient’s Title]
[Company Name]
[City, State ZIP Code]

Dear Mr./Mrs. [Recipient’s Name],

I am writing to request a product demo for our [Product Name] at [Company Name]. We believe that our product can provide solutions to the challenges that your company is facing, and we would like the opportunity to showcase its benefits.

[Company Name] is a leading provider of [Product/Service Category], and we have a proven track record of success in helping companies like yours. Our [Product Name] has several unique features that can help improve your business operations and increase efficiency.

We would like to request a product demo to showcase the capabilities of our product and how it can meet the needs of your company. Please let us know if you are available for a demo on [Date/Time] or [Date/Time]. We are also available to schedule a demo at a location of your choice.

If you have any questions or would like to learn more about our product, please do not hesitate to contact me. I can be reached at [Phone Number] or [Email Address].

Thank you for considering our request. We look forward to the opportunity to demonstrate the benefits of our product and how it can help your business grow. We appreciate your time and consideration.


[Your Name]
[Your Signature]


Writing a business sales request letter for a product demo requires careful planning and consideration. By following the steps outlined in this article and using the provided template, you can craft an effective letter that will increase the chances of securing a product demo with a potential client.

Remember to keep the letter professional, clear, and concise, and always express appreciation for the recipient’s time and consideration. With the right approach and mindset, you can turn a product demo request into a successful business partnership.