Writing a Fundraising Letter for Nonprofits [Free Sample]

Some of the most challenging letters to write are fundraising letters. When asking someone for money, it is especially important to avoid coming across as insulting. This rule is especially true for corporate and personal letters soliciting donations.

Donations provide a significant portion of the funding for non-profit organizations. As a result, it’s critical to establish and maintain a positive relationship with potential contributors. In the letter, it is critical to convey the correct message. It is critical to make a strong first impression.

The Stationery And Every Little Detail

The person who receives a fundraising letter will examine it carefully. The sort of paper on which it is printed is one of the first things they will notice. A successful organization, one to which they feel compelled to support, will utilize high-quality stationery and always have a professional letterhead. They’ll also notice if the letter was penned by hand or printed by a computer. With potential donors, paying close attention to the smallest details can go a long way.

People are more inclined to donate money to an organization that takes the time to handwrite a fundraising letter, according to statistics. It not only gives a more professional appearance, but it also provides a sense of personalization. A business should never send a letter without using letterhead. Always use a classic tri-fold and a fresh white envelope for your letters.

How The Letter Should Be Written:

It’s time to draft the letter once you’ve paid close attention to every detail. A suitable salutation should always be used at the start and finish of the letter. The individual in charge of donations may not be known in some cases, therefore it will need to be addressed accordingly. If the name of the person in charge of donations is available, the letter should be sent to them along with their official title.

Put a little background information on the company in the body of the letter as you’re writing it. A brief history will be requested by the potential donor in order to determine whether or not they are comfortable donating to the cause.

Don’t Go Overboard

Don’t go overboard and describe the complete history; instead, go over the history of this not-for-profit organization succinctly. Ensure that this is stated in the first paragraph. Before asking extra help, be sure to mention whether this company or person has previously donated to thank them for their earlier contributions.

It’s time to get down to business now that the required protocol for this type of letter has been followed. Tell the person what is required and why. Tell them what they will be used for if donations are required, such as food and clothing.

If funds are required, some people choose to include a dollar sum in the letter to let their contributors know what they are aiming for. Also, remind them of the tax benefits they will receive as a result of their donation. Hand-sign the letter, using proper titles. For more information, please view the sample below.

Sample Fundraising Letter For Non Profit

January 15, 2022

George Hoffman
Hoffman Construction Company
1234 Simian Lane
Huntington, WV 26520

Dear Mr. Hoffman,

I’m writing on behalf of Charity Works, a non-profit organization that helps the homeless people around the Huntington, WV area. By writing this letter, I hope to persuade you to make a donation to an organization that is always willing to lend a helping hand. You can join the many people who are already helping us with our valuable work in the area.

I would like to introduce Charity Works to you. We are a large organization that strives to make sure homeless people have food as well as basic hygiene items. We make every effort to offer them shelter when we can.

Through the generous donations, by people and establishments such as yourself, we are able to help the less fortune to meet some of their basic needs. This year, we are branching out into a new direction, and want to help homeless children with their education. If your company can donate $1,000 this would help us reach our community goal of $20,000.

Or, if you would like, you can specifically sponsor two children at the Huntington Elementary school. Your donation will help to ensure a bright future of a less fortunate child. Checks can be mailed and addressed to the address below. Should you have any questions, please feel free to contact me for more information. Thank you for your time.


Gesell Scott
Charity Works
2345 Barber Rd.
Huntington, WV 26541