Business Plan Cover Letter: How To Draft It Right!

When you’re stepping into the world of business, first impressions matter. If you’ve got a stellar business idea, presenting it with an equally stellar business plan cover letter can make all the difference. 





With companies often drowning in pitches and plans, a solid business plan cover letter acts as your ticket to get your plan noticed. Let’s delve deep into creating a successful cover letter template!

1. Understand the Purpose

First things first, know why you’re writing the business plan cover letter. The purpose isn’t just to introduce your business plan; it’s to hook the reader, enticing them to dive deeper.

  • Opinion: Think of your business plan cover letter as the movie trailer to your business’s feature film. Both need to be captivating.

2. Start with a Strong Cover Letter Template

Before you begin, find a strong cover letter template or a professional cover letter writing service. They can help in structuring your letter.

  • Table: Benefits of Using a Service

    BenefitsWhy It’s Worth It
    ExpertiseCover letter writers know what companies look for.
    Time-savingNo need to start from scratch.
    PersonalizationTailored to your business’s unique selling points.

3. Address the Right Person

Your cover letter should always be directed to a specific individual. This makes it personal. It’s more engaging to read “Dear Mr. Smith” than “To whom it may concern.”

  • Real-Life Example: I once knew a startup founder who addressed his business development cover letter to the wrong CEO. Despite his fantastic idea, the error cost him the deal. Always double-check!

4. Start with a Hook

Begin your business plan letter with something that grabs attention. Maybe a fact about the market potential or a brief story about why you started the business.

  • List: Potential Hooks for Business Plan Cover Letters

    • A compelling statistic about the industry.
    • A quote from a renowned expert.
    • An anecdote about a personal experience.
    • A challenge-question, e.g., “Did you know…?”

5. Offer a Glimpse of Your Plan

Your business plan cover letter isn’t the place to detail every aspect of your plan. Instead, provide a high-level snapshot to intrigue the reader.

6. Showcase Your USP (Unique Selling Proposition)

What sets your business apart? This is your chance to differentiate from others. Maybe you’ve got the best structure for a product or service. Or perhaps you have a groundbreaking strategy.

7. Provide Clear Contact Details

Make it as easy as possible for the reader to get in touch with you. A phone number, email, and physical address should be present.

8. Close with Confidence

Finish your business plan cover letter by thanking the reader for their time. Express your hope (and confidence) for future discussions. Remember to sign the letter, adding a personal touch.

  • Opinion: A business plan cover letter is a blend of formality and passion. While the structure should be formal, let your passion shine through your words.

9. Review and Revise

Once done, review your cover letter. If you’re not confident, there are services out there like “help me write my cover letter” or “write my cover letter for me” that can assist. Opt for the best cover letter writing service to ensure quality.

  • List: Top 3 Professional Letter Writing Services (For Reference Only)

    • ProCoverLetterWriters Inc.
    • CoverLetterMasters
    • EliteCoverLetters

Remember, a business plan cover page is like your book’s front cover, while the business plan cover letter is the synopsis on the back. It’s there to entice readers to dive deeper into your business story.

Business Plan Cover Page Example (The Straightforward Approach)


[Your Name]
[Your Address]
[City, ZIP Code]
[Email Address]
[Phone Number]
[Date]

[Recipient’s Name]
[Recipient’s Position]
[Company/Organization Name]
[Address]
[City, ZIP Code]

Dear [Recipient’s Name],

I am writing to introduce our business plan for [Your Business Name], an innovative [Business Type/Industry] venture. Our team has extensively researched and meticulously crafted this plan to address the market needs, growth potential, and financial projections for the next five years.

What sets [Your Business Name] apart is [Unique Selling Proposition or USP]. Given [Company/Organization Name]’s interest and expertise in [Relevant Field/Industry], we believe our proposal aligns perfectly with your objectives.

Please find attached our detailed business plan for your review. I am keen to discuss it in person and address any questions or clarifications you may have.

Thank you for considering our proposal. I look forward to the opportunity of collaborating and achieving mutual success.

Warm regards,

[Your Signature (if sending a hard copy)]
[Your Name]
[Your Business Name]


Business Plan Cover Page Example (The Storyteller Approach)


[Your Name]
[Your Address]
[City, ZIP Code]
[Email Address]
[Phone Number]
[Date]

[Recipient’s Name]
[Recipient’s Position]
[Company/Organization Name]
[Address]
[City, ZIP Code]

Dear [Recipient’s Name],

Once upon a time in [City/Place], I identified a gap in the [Business Type/Industry], leading to the birth of [Your Business Name]. Our story began with [A Brief Anecdote or Story Highlighting the Business’s Origin]. This narrative isn’t just a business pitch but a vision we are passionate about.

Our business plan, attached herein, not only lays down the financials and strategies but also chronicles our journey and the milestones we aim to achieve. I believe that [Company/Organization Name] can play a crucial role in this story.

Your insights and expertise in [Relevant Field/Industry] can propel our vision to greater heights. Let’s co-author this success story.

Eager to hear your thoughts and embark on this journey together.

Best,

[Your Signature (if sending a hard copy)]
[Your Name]
[Your Business Name]


Business Plan Cover Page Example (The Challenge Approach)


[Your Name]
[Your Address]
[City, ZIP Code]
[Email Address]
[Phone Number]
[Date]

[Recipient’s Name]
[Recipient’s Position]
[Company/Organization Name]
[Address]
[City, ZIP Code]

Dear [Recipient’s Name],

Are you ready for the next big thing in the [Business Type/Industry] sector? If so, [Your Business Name] is poised to challenge the status quo and redefine industry standards.

Our business plan, enclosed herewith, showcases how we intend to disrupt the market, capture new audiences, and deliver unparalleled value. What we seek is not just an investment but a partnership with visionaries like [Company/Organization Name].

I challenge you to delve into our proposal, assess its merits, and envision the change we aim to bring about together.

Awaiting an exciting collaboration and the opportunity to rise up to the challenge.

Sincerely,

[Your Signature (if sending a hard copy)]
[Your Name]
[Your Business Name]

Frequently Asked Questions (FAQs)

Q: What is the purpose of a business plan cover letter?

Answer: The business plan cover letter serves as a formal introduction to your business proposal. It provides a brief overview of what the reader can expect inside the business plan, sets the tone for your presentation, and aims to persuade the reader to delve deeper into the document. 

Essentially, the business plan cover letter is your first opportunity to make a strong impression.


Q: How is a business plan cover letter different from a business plan executive summary?

Answer: While both the business plan cover letter and executive summary provide introductory information, they serve different purposes. The business plan cover letter is a brief letter addressed to a specific individual, introducing your business proposal and highlighting its significance. 

On the other hand, the executive summary is a section within the business plan that provides a concise overview of the entire plan, touching on key aspects like the business model, market analysis, financial projections, and strategies. 

Think of the business plan cover letter as an invitation to read the plan, while the executive summary offers a snapshot of its content.


Q: Should the business plan cover letter be attached to the business plan or sent separately?

Answer: Ideally, the business plan cover letter should be attached to the front of the business plan, especially if you’re submitting a physical copy. 

If you’re sending your business plan via email, the business plan cover letter can be written directly in the body of the email, with the business plan attached as a separate document. 

Either way, the business plan cover letter is meant to be the first thing the recipient sees, setting the stage for the detailed plan that follows.


Q: How long should a business plan cover letter be?

Answer: A business plan cover letter should be concise and to the point, typically not exceeding one page. Its primary goal is to captivate the reader’s attention and motivate them to review the entire business plan. 

It’s essential to maintain brevity while ensuring that the main points—like the purpose of the business, its potential, and the reason for reaching out—are effectively communicated.


Q: Can I use the same business plan cover letter for multiple recipients?

Answer: While the core content of your business plan cover letter might remain consistent, it’s crucial to personalize each letter for its specific recipient. 

Addressing the recipient by name, referencing their company, and mentioning any shared connections or mutual interests can make your letter stand out. A tailored approach shows that you’ve done your research and genuinely value the potential relationship, rather than sending out generic, mass-produced letters.


Q: Are there professionals who can help write a business plan cover letter?

Answer: Yes, there are many professional services and consultants who specialize in business planning and proposal writing. These experts can craft a compelling business plan cover letter tailored to your business and target audience. 

It’s worth considering their expertise, especially if you’re unfamiliar with creating such documents or want to ensure the best possible first impression.