Business Plan Cover Page: How To Write It Right!

In this article, I’m excited to share a step-by-step guide on how to create an impactful business plan cover page, peppered with tips from my own experiences and a downloadable template to get you started.

Key Takeaways

  • Importance: The cover page sets the first impression of your business plan.
  • Essentials: Include your business name, logo, contact information, and the date.
  • Personal Touch: Add a subtitle or tagline that reflects your business essence.
  • Clarity: Keep the design simple, professional, and relevant to your brand.
  • Customization: Tailor the cover page to the industry and potential investors.
  • Template: Use a template to ensure consistency and professionalism.

Step-by-Step Guide to Crafting Your Business Plan Cover Page

Step 1: Start with Your Business Name and Logo



Place your business name prominently at the top. Your logo, an emblem of your brand’s identity, should also have a prime position. Ensure these elements are clear and professionally presented.

Tip: If you don’t have a logo, consider investing in one. It’s a critical element of your brand’s identity.

Step 2: Add Essential Information

Below the business name and logo, include your business’s contact information: address, phone number, email, and website. If applicable, add the names of the business plan’s authors.


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Real-Life Example: In a plan I created for a tech startup, I highlighted the URL and email domain, showcasing their tech-savvy nature.

Step 3: Include the Date and Confidentiality Notice

Specify the date of the business plan’s creation. If the document is confidential, include a brief confidentiality notice here.

Tip: A simple phrase like “This document is confidential and intended only for [Recipient’s Name]” works well.

Step 4: Insert a Subtitle or Tagline

If your business has a slogan or a mission statement, place it here. This addition gives a glimpse into your company’s values or objectives.

Personal Insight: A tagline can resonate emotionally with the reader, making your business plan more memorable.

Step 5: Ensure Clarity and Professionalism

The cover page should be clean, not cluttered. Use professional fonts and align your text for easy readability.

Tip: Stick to a maximum of two font styles to maintain professionalism.

Step 6: Tailor the Design to Your Industry

The design should reflect your industry. A creative business might opt for more colors, while a financial firm might prefer a conservative layout.

Real-Life Example: For a client in the art sector, I used bold colors and creative fonts, reflecting their industry’s vibrancy.

Additional Tips from Experience

  • Consistency: Ensure the cover page aligns with the rest of the business plan in terms of style and color scheme.
  • Feedback: Don’t hesitate to seek feedback on your cover page design from peers or mentors.
  • Update: Keep your cover page updated, especially the contact information and date.

Template for Your Business Plan Cover Page

Here’s a basic template to get you started. Feel free to customize it to suit your business’s unique traits:

  1. Business Name
  2. Logo
  3. Contact Information
    • Address
    • Phone Number
    • Email Address
    • Website
  4. Date
  5. Confidentiality Notice
  6. Subtitle or Tagline

Remember, the cover page is your business plan’s first impression. It should be clean, professional, and convey the essence of your business at a glance.

I’d love to hear about your experiences with creating business plan cover pages. Have tips to share or questions to ask? Leave a comment below, and let’s discuss how to make your business plan stand out right from the first page

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Frequently Asked Questions (FAQs)

Q: What is the purpose of a business plan cover page? 

Answer: The purpose of a business plan cover page is to provide a professional and visually appealing introduction to your business plan. It sets the tone for the entire document and grabs the reader’s attention. The cover page typically includes essential information such as the name of the company, logo, contact details, and the date of the plan.

Q: What should be included on a business plan cover page? 

Answer: A business plan cover page should include the following elements:

  1. Company Name: Clearly state the name of your business or company.
  2. Logo: If you have a logo, include it on the cover page for brand recognition.
  3. Contact Information: Provide your company’s contact details such as address, phone number, and email.
  4. Document Title: Include the title “Business Plan” prominently on the cover page.
  5. Date: Mention the date of the business plan to indicate its relevance.
  6. Author(s): Include the name(s) of the person(s) responsible for creating the business plan.
  7. Table of Contents: Optionally, you can list the major sections or headings of your business plan on the cover page.

Q: How can I make an attractive business plan cover page? 

Answer: To create an attractive business plan cover page, consider the following tips:

  1. Use a Clean and Professional Design: Keep the design simple and professional, using clear fonts and a consistent color scheme.
  2. Incorporate Your Branding: Include your company logo and use colors that align with your brand identity to enhance recognition.
  3. Visual Elements: Add relevant visual elements like graphics, images, or icons that represent your business or industry.
  4. Balance Text and White Space: Ensure a balanced layout with sufficient white space to make the cover page visually appealing and easy to read.
  5. Typography: Choose an appropriate font that is easy to read and reflects the tone of your business.
  6. Consider Professional Templates: If design is not your forte, consider using pre-designed business plan cover page templates available online or through design software.

Q: Is the business plan cover page the same as the title page? 

Answer: No, the business plan cover page is not the same as the title page. The cover page is the outermost page of the business plan and typically includes information like the company name, logo, contact details, and the document title. On the other hand, the title page is placed immediately after the cover page and usually contains only the title of the business plan.

Q: Should I include a table of contents on the business plan cover page? 

Answer: Including a table of contents on the business plan cover page is not necessary, but it can be beneficial. While the cover page is primarily designed to provide essential information and create a visual impact, it is possible to include a condensed version of the table of contents to give the reader an overview of the plan’s structure. However, if the table of contents is lengthy, it is generally better to place it on a separate page after the cover and title pages.

Last updated on March 12, 2024 / By 

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