Sample Letter Asking for Sponsorship for an Event

This article offers a step-by-step guide to crafting a persuasive sponsorship letter that effectively communicates your event’s value to potential sponsors, including a template to begin.

Key Takeaways

  • Understand Your Audience: Research potential sponsors to ensure alignment with your event.
  • Personalization is Key: Tailor each letter to the specific sponsor, avoiding generic requests.
  • Highlight Benefits: Clearly outline how sponsoring your event will benefit the sponsor.
  • Professional Format: Use a professional letter format to make a positive impression.
  • Follow-Up: Be prepared to follow up after sending your letter to show persistence and interest.

Step 1: Do Your Homework





Before you even begin writing your letter, research potential sponsors who have a history of supporting events like yours or who would benefit from the exposure your event provides.

  • Look for businesses that align with your event’s theme or values.
  • Consider local businesses that might be interested in community engagement.
  • Review the sponsor’s past sponsorship deals to understand what they look for.

Step 2: Start with a Strong Introduction

Your opening paragraph should grab the reader’s attention. Start by introducing yourself and your organization, and give a brief overview of the event.

  • Introduce your organization’s mission and values.
  • Provide a succinct summary of the event and its purpose.
  • Mention any past successes or notable attendees, if applicable.

Step 3: Explain the Sponsorship Opportunity

In the next section, dive into the details of the sponsorship opportunity.

  • Describe the event’s audience and demographics.
  • Explain why you are seeking sponsorship and how the sponsor fits in.
  • Provide concrete details about the event, such as the date, venue, and expected turnout.

Step 4: Outline the Benefits

This is where you sell the opportunity. Clearly articulate what’s in it for the sponsor.

  • Offer various sponsorship levels or packages.
  • Highlight marketing opportunities for the sponsor at the event.
  • Mention networking possibilities or access to new markets.

Step 5: Provide Specifics of the Sponsorship


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Be clear about what you need and what you are offering in return.

  • List the specific financial or in-kind contributions you are requesting.
  • Detail the benefits associated with different levels of sponsorship.
  • Include any data or statistics to support the value of the sponsorship.

Step 6: Make a Personal Connection

Connect your request to the sponsor’s goals or initiatives.

  • Cite the sponsor’s past successes or community involvement.
  • Align your event’s audience or cause with the sponsor’s branding.

Step 7: Include a Call to Action

End your letter by telling the potential sponsor exactly what you want them to do next.

  • Provide a contact person and details for follow-up.
  • Suggest a meeting or call to discuss the sponsorship in detail.
  • Indicate any deadlines for a decision.

Step 8: Close Professionally

Thank your potential sponsor for considering your request, and sign off professionally.

  • Express appreciation for the sponsor’s time and consideration.
  • Use a formal closing such as “Sincerely” or “Best Regards.”
  • Include your name, title, and contact information.

Step 9: Follow-Up

Plan to follow up within a week or two if you haven’t received a response.

  • Send a polite and brief reminder email.
  • Offer additional information if needed.
  • Be persistent but respectful in your follow-up.

Sponsorship Letter Template

[Your Name]
[Your Title]
[Your Organization]
[Your Address]
[City, State, Zip]
[Date]

[Recipient’s Name]
[Recipient’s Title]
[Company Name]
[Company Address]
[City, State, Zip]

Dear [Recipient’s Name],

I am writing to you on behalf of [Your Organization] to discuss a unique sponsorship opportunity for [Company Name]. On [Event Date], we are hosting [Event Name], which will [briefly describe the event and its purpose]. This event is a celebration of [mention the central theme or cause of the event] and will be attended by [describe audience and any notable attendees].

As an organization that values [mention values or interests that align with the potential sponsor], we believe that [Company Name] is the perfect fit for this event. By sponsoring [Event Name], you will gain access to [describe the audience and potential marketing exposure] and be associated with a [positive aspect of the event, e.g., charitable cause, innovation, community engagement].

We offer a range of sponsorship packages, outlined in the attached document, which include [list a few highlights of sponsorship packages, such as branding opportunities, speaking slots, VIP access, etc.].

We would be honored to partner with [Company Name] for this event and would appreciate the opportunity to discuss this further. Please feel free to contact me directly at [Your Phone Number] or [Your Email] to arrange a meeting.

Thank you for considering this proposal. We are excited about the possibility of working together to make [Event Name] a memorable experience for all involved.

Best Regards,

[Your Signature (if sending a hard copy)]
[Your Name]
[Your Title]

Tips for Success:

  • Always proofread your letter for errors before sending it.
  • Customize each letter for the specific sponsor – avoid mass, generic requests.
  • Be concise and focused – respect the reader’s time.
  • Follow up, but always remain courteous and professional.

Frequently Asked Questions (FAQs)

Q: How do I begin a sponsorship request letter for a sports event?

Answer: In my experience, the key is to start with a strong introduction. I usually begin by introducing myself and my organization, explaining the nature of the event and its significance. Then, I briefly mention why we are seeking sponsorship and how it aligns with the potential sponsor’s interests.

Q: What should I include in the body of the letter?

Answer: From what I’ve learned, it’s crucial to be clear and concise. I always include details about the event, like the date, location, and expected audience. I also mention specific sponsorship levels or opportunities and explain how the sponsor’s support will make a difference. It’s important to show them the value they’ll get in return, like brand exposure or community engagement.

Q: How do I conclude the sponsorship request letter?

Answer: I’ve found that a strong conclusion is essential. I usually end by reiterating the importance of their support, thanking them for considering our request, and providing my contact information for further discussion. It’s also good to mention that you’re looking forward to potentially partnering with them.

Q: How can I make my sponsorship request stand out?

Answer: Personalization is key. I always do my research on the potential sponsor and tailor the letter to their brand values and interests. Including a story or past successes of the event can also make a big impact. It shows them that their sponsorship can truly make a difference and that the event is aligned with their goals.

Q: Is it necessary to follow-up after sending the letter?

Answer: Absolutely. In my experience, follow-ups can make a huge difference. I usually wait a week or two and then reach out via email or phone to discuss the letter and any potential interest. It shows persistence and enthusiasm for the event and the partnership.